Yogi Naresh began Clarity Cleaning in September, 2004 as a part time business. Clarity Cleaning has steadily grown every year as it strives to provide excellent window cleaning service for customers. This was not Yogi's first endeavor into window cleaning, however.
The first experience with window cleaning began with Windows Etc., in April, 1993. Windows Etc. quickly grew t
o a sizeable service with more than 350 customers and a crew of 6 full and part time employees.This business was
sold in August, 1999 so that Yogi and his newleywed, Connie, could move to California for Seminary training. Windows Etc. was reborn in Santa Clarita, California in October, 1999. This second Windows Etc. was sold after a few years.
In February, 2015, Yogi sold this third window cleaning business. Dave Kely has been cleaning windows in the Spokane area for more than thirty years. He will seek to service the Clarity Cleaning customers with the utmost excellence.
Here are a few relevant lessons from window cleaning that transfer well to real estate:
- The best compliment for a job well done is a solid referral. As each window cleaning businesses grew primarily on word-of-mouth referrals, so will Yogi's real estate business. He will endeavor to provide excellent, specialized service bringing unique background and experiene to every interaction
- Homeownership is a personal. Your home is where you are you. You may live in a neighborhood in which your floorplan is repeated a few times. But those other buildings are not your home. Your home represents what you like, what you value, who your family is. It is an expression of who you are.
- Homeownership is an investment. Your home is possibly your most sizeable financial investment. As such, it requires constant and consistent attention. Yogi's customers who were the most successful in life and business had the "best" homes. They were the most orderly, peaceful, beautiful places. This did not always require lots of money, just lots of care and intentionality.
- Trust opens many doors. Yogi's customers grew to trust him. They trusted him with their greatest investments in personal and business property. They also trusted him to access the most personal parts of their homes, often when they weren't even there. Yogi's care for his customers and his own integrity enabled him to be trustworthy. He will seek to do the same in real estate transactions.
